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Our methods

Audience Focus staff have experience in combining a mixture of approaches and methods to answer questions practitioners have.

We have used a number of methods including:

  • observation & participant observation
  • tracking
  • Personal Meaning Mapping (PMM)
  • accompanied visits & 'think aloud'
  • interviews (including surveys, telephone interviews, in-depth interviews and group interviews)
  • focus groups (using different activities, tasks and trigger material)
  • drawings and interviews with children
  • 'walk troughs'
  • storyline testing
  • mock-up and prototype testing
  • usability testing
© Audience Focus Limited, 2004