Audience Focus staff have experience in combining a mixture of approaches and methods to answer questions practitioners have.

We have used a number of methods including:

• observation & participant observation
• tracking
• Personal Meaning Mapping (PMM)
• accompanied visits & 'think aloud'
• interviews (including surveys, telephone interviews, in-depth interviews and group interviews)
• focus groups (using different activities, tasks and trigger material)
• drawings and interviews with children
• 'walk troughs'
• storyline testing
• mock-up and prototype testing
• usability testing